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New Product Development - insights into the development journey

Sunday, March 22, 2020 -
8:00pm to 9:00pm
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What do we mean by New product development “NPD” and why is NPD important to organization? 
Through the last 10 years the failure rate of New products has reach almost 40% of all product
launched. That’s a significant number which means that bad NPD practices can lead to extensive losses for an organization. 
In the NPD cycle the innovation team studies the markets & consumer to identify needs, wants & fears of the consumer and convert this into innovation feed that can be framed & tested as a concept. 
The concept is then developed into a new product that is launched afterwards to consumer market. 
During the webinar we will explore the meaning of NPD and why is it important and the strategic elements of NPD and we will dive into the Fuzzy Front End “FFE


This Event was completed you can view the record through following link
New Product Development - insights into the development journey-20200322 1800-2.mp4

 

Event Details: 
Agenda • What is new product development (NPD) ? • Why do companies need NPD? Examples of product failures (different industries) • Product Innovation Strategy • 5 Stages of NPD Idea Generation/Opportunity Identification Concept Generation, Concept Evaluation, Product Development, Launch • Three Strategic Elements of NPD Product Innovation Charter New Product Process Product Portfolio • Sustaining vs Disruptive Innovation & Innovation Landscape Map • Product Portfolio Management Speaker Bio: Seif is Energetic Product Development Expert, Product & Project Manager who has focus on innovations & product development in the home appliances industry Seif has worked for three and half years as Senior R&D Engineer in Electrolux Home appliances through which he has led & been part of several projects in product innovation & development. He is now working as Local category manager for washing machines where he leads innovation activities for new products from inception to launch. Seif has B.Sc. & M.Sc. in mechatronics engineering from the GUC, published 3 articles and 1 book. He is currently pursuing his MBA in Eslsca Business School in Global Management. Linkedin: https://www.linkedin.com/in/seifabdelghany/
Event Location: 
https://iiba.webex.com/iiba/j.php?RGID=r8b19d266bdda665784f4874f5a7f1010
Speaker: 
Seif Abdelghany
Location Name: 
Webex
Event Type: 
Webinar
0.00 EGP